Journals International Journal of Semiotics and Visual Rhetoric
Name
International Journal of Semiotics and Visual Rhetoric
Subjects
semiotic
commercial communication
commercial communication
ISSN
2573-2625
Description
The scope of this article is the semiotic study of the verbal, visual and spatial discourses as they are depicted on commercial signs in the city of Limassol, Cyprus that use modified verbal signs and verbo-cultural palimpsests for the purpose of commercial communication. It is widely believed that the marketplace of every city constitutes an aggregation of signs that form the image of the city. The contribution of this study lies in the fact that it focuses on the verbo-cultural palimpsests used on private signs, a special type of communication that scholars who study commercial communication have not yet paid much attention to.
Publisher
IGI
Journal Webpage
Journal type
Subscription Journal