Journals Marketing Intelligence and Planning

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Marketing Intelligence and Planning

Αποτελέσματα για 1-3 από 3.

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	Ημερομηνία Έκδοσης	Τίτλος	Συγγραφέας
1	1-Ιαν-2014	Product innovation and cause-related marketing success: A conceptual framework and a research agenda	Christofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia
2	2013	Antecedents and consequents of brand managers' role	Poulis, G. Athanasios ; Panigyrakis, George G. ; Panopoulos, Anastasios Panos
3	3-Οκτ-2007	Measuring the effectiveness of marketing information systems: An empirically validated instrument	Gounaris, Spiros P. ; Panigyrakis, George G. ; Chatzipanagiotou, Kalliopi C.