1. Ktisis Cyprus University of Technology

Journals Marketing Intelligence and Planning

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Marketing Intelligence and Planning

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Date Issued:  [2010 TO 2019]

Results 1-2 of 2 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
11-Jan-2014Product innovation and cause-related marketing success: A conceptual framework and a research agendaChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia 
22013Antecedents and consequents of brand managers' rolePoulis, G. Athanasios ; Panigyrakis, George G. ; Panopoulos, Anastasios Panos