Events American Marketing Association Conference: Innovation and Sustainability in Marketing

Conference title
American Marketing Association Conference: Innovation and Sustainability in Marketing

Events Publications
(All)



Results 1-1 of 1 (Search time: 0.0 seconds).

Issue DateTitleAuthor(s)
16-Aug-2017SCALE WARS: AN EXPLORATION OF ‘INTERVAL-VALUED SCALE’ ATTRIBUTES IN MARKETING RESEARCHPagiaslis, Anastasios ; Themistocleous, Christos ; Smith, Andrew ; Wagner, Christian