Events American Marketing Association Conference: Innovation and Sustainability in Marketing

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American Marketing Association Conference: Innovation and Sustainability in Marketing

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		Issue Date	Title	Author(s)
	1	6-Aug-2017	SCALE WARS: AN EXPLORATION OF ‘INTERVAL-VALUED SCALE’ ATTRIBUTES IN MARKETING RESEARCH	Pagiaslis, Anastasios ; Themistocleous, Christos ; Smith, Andrew ; Wagner, Christian