Events American Marketing Association Conference: Innovation and Sustainability in Marketing

Conference title
American Marketing Association Conference: Innovation and Sustainability in Marketing

Events Publications
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Issue DateTitleAuthor(s)
16-Aug-2017SCALE WARS: AN EXPLORATION OF ‘INTERVAL-VALUED SCALE’ ATTRIBUTES IN MARKETING RESEARCHPagiaslis, Anastasios ; Themistocleous, Christos ; Smith, Andrew ; Wagner, Christian