Events American Marketing Association Global Marketing SIG Conference

Conference title
American Marketing Association Global Marketing SIG Conference

Events Publications
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Results 1-2 of 2 (Search time: 0.049 seconds).

Issue DateTitleAuthor(s)
12-Jun-2022Boosting inter-organizational creativity in the hotel industry during the coronavirus crisis: The driving role of relational factorsLeonidou, Leonidas C. ; Aykol, Bilge ; Fotiadis, Thomas A. ; Marinova, Svetla ; Christodoulides, Paul 
2May-2020Organizational influences and performance impact of barriers to e-exporting: the moderating role of home country digital infrastructure and host country internet penetrationLeonidou, Leonidas C. ; Eduardsen, Jonas ; Marinova, Svetla ; Christodoulides, Paul