Commitee Membership Member of Academic Committee
Commitee Name
End date
01-01-2017
Position in Commitee
Member of Academic Committee
Member
Start date
01-01-1994
Work Accomplished
Indicatively the PhD theses include:
➢ The influence of culture on luxury consumption.
➢ Advertising Creativity: A Friction Point Βetween Advertising Agencies and Clients.
➢ Colour in Advertising.
➢ Brand Managers’ Profile: a European comparative study.
➢ Entrepreneurial Networks in a globalizing Economy: The Case of Greek Entrepreneurial Networks.
➢ The Value of the Brand: The Case of Luxury Brands.
➢ Electronic Public Relations (E-PR).
➢ Internal Market Orientation, External Market Orientation and Business Performance: The Case of Supermarket Chains. ➢ The efficiency of marketing information systems. The case of hotels in Greece.
➢ The Development of Brand Management Structure and the Organizational Environment.
Since 2018, three PhD Thesis are under review, internally.
➢ The influence of culture on luxury consumption.
➢ Advertising Creativity: A Friction Point Βetween Advertising Agencies and Clients.
➢ Colour in Advertising.
➢ Brand Managers’ Profile: a European comparative study.
➢ Entrepreneurial Networks in a globalizing Economy: The Case of Greek Entrepreneurial Networks.
➢ The Value of the Brand: The Case of Luxury Brands.
➢ Electronic Public Relations (E-PR).
➢ Internal Market Orientation, External Market Orientation and Business Performance: The Case of Supermarket Chains. ➢ The efficiency of marketing information systems. The case of hotels in Greece.
➢ The Development of Brand Management Structure and the Organizational Environment.
Since 2018, three PhD Thesis are under review, internally.