Browsing by Subject Value co-creation

Showing results 1 to 4 of 4
Issue DateTitleAuthor(s)
1-Oct-2019Augmented reality in the tourism industry: A multi-stakeholder analysis of museumsSerravalle, Francesca ; Ferraris, Alberto ; Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael 
2017Strategic account management as a value co-creation selling model in the pharmaceutical industryPilon, Francois ; Hadjielias, Elias 
Apr-2022Value co-creation and perceived value: A customer perspective in the hospitality contextSolakis, Konstantinos ; Peña-Vinces, Jesús C. ; Lopez-Bonilla, Jesús M. 
26-Aug-2014You Might Be Reputable But Are You ‘‘Liked’’? Orchestrating Corporate Reputation Co-Creation on FacebookZarkada, Anna K. ; Polydorou, Christina