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Ktisis Cyprus University of Technology
Research Outputs
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Word of mouth
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Issue Date
Title
Author(s)
27-Oct-2020
CRM campaigns with choice for enhanced business process performance: The collectivist customers’ collaborative role for positive word-of-mouth
Christofi, Michael
; Thrassou, Alkis
; Chebbi, Hela
; Ahmed, Zafar U.
; Grandhi, Balakrishna
; Iaia, Lea
