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Ktisis Cyprus University of Technology
Research Outputs
Browsing by Authors
Suvatjis, Jean
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Issue Date
Title
Author(s)
20-May-2023
Is it all up for grabs? Intentional Brand Marginalization versus Brand Cannibalization Strategy after Brand Acquisition
Suvatjis, Jean
; Ntais, Christos
; Melanthiou, Yioula
2023
Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical Marketing
Ntais, Christos
; Suvatjis, Jean
; Melanthiou, Yioula
2023
Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical Brand
Ntais, Christos
; Suvatjis, Jean
; Melanthiou, Yioula
