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Ktisis Cyprus University of Technology
Research Outputs
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Akter, Shahriar
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Issue Date
Title
Author(s)
1-Feb-2023
How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar
; Hossain, Md Afnan
; Tarba, Shlomo Y.
; Leonidou, Erasmia
