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Ktisis Cyprus University of Technology
Research Outputs
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Kitchen, Phillip
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Issue Date
Title
Author(s)
10-Aug-2015
Innovation and cause-related marketing success: A conceptual framework and propositions
Christofi, Michael
; Leonidou, Erasmia
; Vrontis, Demetris
; Kitchen, Phillip
; Papasolomou, Ioanna
