Browsing by Authors Pucci, Tommaso

Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
1-Jan-2021The influence of online and offline brand trust on consumer buying intentionNosi, Costanza ; Pucci, Tommaso ; Melanthiou, Yioula ; Zanni, Lorenzo 
1-Jan-2020Managing founder-based brand identity during successionCasprini, Elena ; Melanthiou, Yioula ; Pucci, Tommaso ; Zanni, Lorenzo