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Ktisis Cyprus University of Technology
Research Outputs
Browsing by Authors
Iaia, Lea
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Showing results 1 to 4 of 4
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Issue Date
Title
Author(s)
27-Oct-2020
CRM campaigns with choice for enhanced business process performance: The collectivist customers’ collaborative role for positive word-of-mouth
Christofi, Michael
; Thrassou, Alkis
; Chebbi, Hela
; Ahmed, Zafar U.
; Grandhi, Balakrishna
; Iaia, Lea
1-Oct-2022
The malevolent side of masstige consumers’ behavior: The role of dark triad and technology propensity
Iaia, Lea
; Leonelli, Simona
; Masciarelli, Francesca
; Christofi, Michael
; Cooper, Sir Cary L.
2021
Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda
Christofi, Michael
; Iaia, Lea
; Marchesani, Filippo
; Masciarelli, Francesca
1-Jan-2023
Smart City’s Internationalization and International Management Strategies in the Digital Era: A Systematic Literature Review
Marchesani, Filippo
; Iaia, Lea
; Masciarelli, Francesca
; Christofi, Michael
