Παρακαλώ χρησιμοποιήστε αυτό το αναγνωριστικό για να παραπέμψετε ή να δημιουργήσετε σύνδεσμο προς αυτό το τεκμήριο: https://hdl.handle.net/20.500.14279/27363
Τίτλος: Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes
Συγγραφείς: Leonidou, Leonidas C. 
Palihawadana, Dayananda 
Aykol, Bilge 
Christodoulides, Paul 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Λέξεις-κλειδιά: Importing;Dynamic capabilities;Competitive advantage;Financial performance;Small and medium-sized enterprises
Ημερομηνία Έκδοσης: Μαρ-2022
Πηγή: Journal of International Marketing, 2022, vol. 30, no. 1, pp. 18-39
Volume: 30
Issue: 1
Start page: 18
End page: 39
Περιοδικό: Journal of International Marketing 
Περίληψη: The authors propose a conceptual model of the drivers, moderators, and outcomes of a firm's effective import strategy, anchored on the dynamic capabilities and industrial organization theories. Whereas the former theory explains the mechanism through which dynamic capabilities facilitate import strategy effectiveness, which boosts competitive advantage and ultimately enhances financial performance, the latter theory sets the foundation for explaining the contingency role of both competitive intensity and environmental uncertainty on translating effective import strategy into competitive advantage. The model was tested using a sample of 151 small and medium-sized British importers, with results indicating that high levels of certain dynamic capabilities of a generic (i.e., adaptive and entrepreneurial) and import-specific (i.e., source identification and market development) nature are conducive to import strategy effectiveness. Study results also revealed that import strategy effectiveness generates both a product-differentiation advantage and a low-cost advantage, although this is contingent on the degree of competitive intensity and environmental uncertainty prevailing in the importer's home market. Finally, the study confirmed that both productdifferentiation advantage and low-cost advantage have a favorable impact on the importer's financial performance.
URI: https://hdl.handle.net/20.500.14279/27363
ISSN: 15477215
DOI: 10.1177/1069031X211064278
Rights: © American Marketing Association
Attribution-NonCommercial-NoDerivatives 4.0 International
Type: Article
Affiliation: University of Cyprus 
University of Leeds 
Dokuz Eylül University 
Cyprus University of Technology 
Εμφανίζεται στις συλλογές:Άρθρα/Articles

CORE Recommender
Δείξε την πλήρη περιγραφή του τεκμηρίου

SCOPUSTM   
Citations

6
checked on 14 Μαρ 2024

WEB OF SCIENCETM
Citations

5
Last Week
0
Last month
0
checked on 29 Οκτ 2023

Page view(s)

176
Last Week
0
Last month
13
checked on 21 Μαϊ 2024

Google ScholarTM

Check

Altmetric


Αυτό το τεκμήριο προστατεύεται από άδεια Άδεια Creative Commons Creative Commons