University of Macedonia

Organization name
University of Macedonia


Αποτελέσματα για 1-20 από 30.

Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας
1Μαΐ-2021Ευρήματα ανάλυσης ομιλίας νηπίων με Κοχλιακό ΕμφύτευμαΜπίνος, Πάρης ; Οκαλίδου, Αρετή ; Κυριαφίνης, Γιώργος ; Ψύλλας, Γιώργος ; Βιτάλ, Βίκτωρ 
22014Truly interactive websites: an eye tracking approachZotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. 
3Ιου-2017Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticismVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
4Ιου-2018Sexual Humorous Appeals in Advertising: A Moderated Mediation ApproachArmyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
52014The role of economic conditions on the effectiveness of Greek humorous TV advertisingZotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas 
6Ιαν-2020PrefaceChatzigeorgiou, Alexander ; Dondi, Riccardo ; Herodotou, Herodotos ; Kapoutsis, Christos ; Manolopoulos, Yannis ; Papadopoulos, George A. ; Sikora, Florian 
7Ιου-2010Postmodern advertising: a longitudinal study of super bowl commercialsZotos, Yorgos ; Hatzithomas, Leonidas ; Outra, Evvangelia 
8Ιου-2019Physiological versus Self-report Measures in Emotional Advertising: A Research AgendaMargariti, Kostoula ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Voutsa, Maria C. 
9Ιου-2021Open Educational Resources for Language Education: Towards the Development of an e-ToolkitKosma, Panagiotis ; Parmaxi, Antigoni ; Perifanou, Maria ; Economides, Anastasios A. 
102014A model for consumer engagement in eWOM via social mediaZotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis ; Boutsouki, Christina 
112011The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the siteZotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina 
12Ιου-2018Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in ThessalonikiDaskalaki, Vassiliki ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas 
13Ιου-2021Learning Theories and Teaching Methodologies for the Design of Training in Digital Competence for Language Teachers: A Narrative ReviewParmaxi, Antigoni ; Nicolaou, Anna ; Kakouli-Constantinou, Elis ; Soule, Maria Victoria ; Papadima-Sophocleous, Salomi ; Perifanou, Maria 
142012Is website interactivity beneficial for low involvement products?Zotos, Yorgos ; Tsiotsou, Rodoula H. ; Palla, Polyxeni 
15Ιου-2018Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters genderVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
162012Internal and external drivers of green export business strategy: their impact on competitive advantage and performanceLeonidou, Leonidas C. ; Katsikeas, Constantine S. ; Fotiades, Thomas A. ; Christodoulides, Paul 
17Ιου-2016How funny is it? Gelotophilia, Katagelasticism and Disparagement HumorVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos 
1826-Ιου-2022Gender-Sensitive Materials and Tools: The Development of a Gender-Sensitive Toolbox Through National Stakeholder ConsultationsChristou, Eirini ; Parmaxi, Antigoni ; Perifanou, Maria ; Economides, Anastasios A. 
19Ιου-2019Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial ExpressionsTsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas 
202014Gaining satisfaction and trust in a brand websiteZotos, Yorgos ; Tsiotsou, Rodoula ; Palla, Polyxeni