Department of Communication and Marketing

Organization name
Department of Communication and Marketing
Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

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Issue DateTitleAuthor(s)
412010The Internet in Cyprus 2010, Final ReportGialamas, Vassilis ; Milioni, Dimitra L. ; Tsapatsoulis, Nicolas ; Kyza, Eleni A. ; Lambrinos, Lambros ; Demertzis, Nicolas ; Kyriakides, Christopher ; Panos, Dionysis 
4220-Apr-2022Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 EraYerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos 
432014Lessons learned from the application of biometric-tests on a real case involving identity verification of a missing childTsapatsoulis, Nicolas ; Lanitis, Andreas 
4414-Jul-2023LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT charactersLeonidou, Sophia ; Voutsa, Maria C. 
4529-Jun-2023LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters.Leonidou, Sophia ; Voutsa, Maria C. 
4616-Apr-2020Many losers – One winner? An examination of vote switching to the AfD in the 2017 German federal election using VAA dataWurthmann, Lucas Constantin ; Marschall, Stefan ; Triga, Vasiliki ; Manavopoulos, Vasilis 
471-Nov-2021Marketing ‘Literary England’ beyond the special interest touristIngram, Claire ; Themistocleous, Christos ; Rickly, Jillian M. ; McCabe, Scott 
4820-Jul-2023Measuring Perceived Internal Marketing and Employee Engagement in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
493-Apr-2023Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behavioursZarkada, Anna K. 
50Dec-2016Mining online political opinion surveys for suspect entries: An interdisciplinary comparisonDjouvas, Constantinos ; Mendez, Fernando ; Tsapatsoulis, Nicolas 
5129-Sep-2022Modeling and Validating a News Recommender Algorithm in a Mainstream Medium-Sized News Organization: An Experimental ApproachSpyridou, Lia Paschalia ; Djouvas, Constantinos ; Milioni, Dimitra L. 
522022News Consumption Patterns during the Coronavirus Pandemic across Time and Devices: The Cyprus CaseSpyridou, Lia Paschalia ; Danezis, Christos 
53Dec-2023Newswork in crisis: Sourcing patterns during COVID-19 through a 'lived experience' perspectiveSpyridou, Lia Paschalia ; Vatikiotis, Pantelis ; Maniou, Theodora A. 
542012On the creation of visual models for keywords through crowdsourcingTsapatsoulis, Nicolas ; Theodosiou, Zenonas 
552011Online and offline social movements: an interdisciplinary critical insightTriga, Vasiliki 
5622-Jan-2019Opinion mining from social media short texts: Does collective intelligence beat deep learning?Tsapatsoulis, Nicolas ; Djouvas, Constantinos 
572009Palm geometry biometrics: a score-based fusion approachTsapatsoulis, Nicolas ; Pattichis, Constantinos S. 
582019Party-society relations in the Republic of Cyprus: Political and societal strategies: Giorgos Charalambous and Christophoros Christophorou (eds) New York: Routledge, 2016 pp …Triga, Vasiliki 
592015The poor have been raped’: An analysis of politicised collective identity in facebook groups against the financial crisis in CyprusTriga, Vasiliki ; Papa, Venetia 
6019-Apr-2022The Product Involvement Effect on Thought Elicitation and Attitude Strength in The Online EnvironmentPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K.