Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism - Voutsa, Maria C.; Boutsouki, Christina; Hatzithomas, Leonidas; Tsichla, Eirini (My University, 2019)
Keywords: Elicited emotions; Humorous ads; Gelotophobia; Gelotophilia; Katagelasticism