Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/23191
DC FieldValueLanguage
dc.contributor.authorVoutsa, Maria C.-
dc.contributor.authorHatzithomas, Leonidas-
dc.contributor.authorBoutsouki, Christina-
dc.date.accessioned2021-10-06T09:45:03Z-
dc.date.available2021-10-06T09:45:03Z-
dc.date.issued2018-06-
dc.identifier.citation17th International Conference on Research in Advertising, 2018, 23-23 June, Valencia, Spainen_US
dc.identifier.urihttps://hdl.handle.net/20.500.14279/23191-
dc.formatpdfen_US
dc.language.isoenen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectHumorous advertisingen_US
dc.subjectGenderen_US
dc.titleIs this a joke? Disparaging humorous advertising effectiveness through the advertising characters genderen_US
dc.typeConference Papersen_US
dc.collaborationAristotle University of Thessalonikien_US
dc.collaborationUniversity of Macedoniaen_US
dc.subject.categoryEconomics and Businessen_US
dc.countryGreeceen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.relation.conferenceInternational Conference on Research in Advertisingen_US
cut.common.academicyear2017-2018en_US
item.fulltextNo Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_c94f-
item.openairetypeconferenceObject-
item.grantfulltextnone-
item.languageiso639-1en-
item.cerifentitytypePublications-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0001-7889-3804-
crisitem.author.orcid0000-0002-1478-725X-
crisitem.author.parentorgFaculty of Communication and Media Studies-
Appears in Collections:Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
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