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Title: Using eye tracking to understand the impact of cognitive abilities on search tasks
Authors: Nisiforou, Efi 
Michailidou, Eleni 
Laghos, Andrew 
Keywords: Cognitive abilities;Eye tracking;Field Dependent-Independent;ViCRAM algorithm;Visual complexity
Category: Computer and Information Sciences
Field: Natural Sciences
Issue Date: 1-Jun-2014
Publisher: Springer Verlag
Source: 8th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014; Heraklion; Greece; 22 June 2014 through 27 June 2014
DOI: 10.1007/978-3-319-07509-9_5
Abstract: Nowadays, there is an increase of studies that examine individuals' cognitive characteristics in correlation to visual perception. The present study investigated the association between cognitive abilities and Web page complexity. Specifically, differences within simple, medium and complex Web pages were observed among the field dependent, independent and mixed cognitive groups via a task completion time with the use of the eye tracking technology. The results showed that task completion time is significantly different in medium and complex pages between the FD and FI users, while, in the simple pages, no statistical differences appeared. Furthermore, it was supported that users' FD-I cognitive construct style can be identified using innovative techniques like eye tracking studies by analyzing users' scan path and heat maps.
ISBN: 978-331907508-2
Rights: © 2014 Springer International Publishing.
Type: Conference Papers
Appears in Collections:Δημοσιεύσεις σε συνέδρια/Conference papers

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