Please use this identifier to cite or link to this item: https://ktisis.cut.ac.cy/handle/10488/9509
Title: Drivers and Outcomes of Green Tourist Attitudes and Behavior: Sociodemographic Moderating Effects
Authors: Leonidou, Leonidas C. 
Coudounaris, Dafnis N. 
Kvasova, Olga 
Christodoulides, Paul 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Keywords: Social desirability bias;Environmental attitudes;Planned behavior;Value orientations;Consumer-behavior;Service firms;Intentions;Ecotourism
Issue Date: 7-May-2015
Source: Psychology and Marketing, 2015, vol. 32, no. 6, pp. 635-650.
Volume: 32
Issue: 6
Start page: 635
End page: 650
Journal: Psychology and Marketing 
Abstract: This article reports the findings of a study, conducted among 234 foreign tourists who visited Cyprus, that aimed to identify the drivers and outcomes of eco-friendly attitudes and behavior. Using structural equation modeling, the authors confirmed that deontological status, law obedience, and political action of tourists positively influence the adoption of an environmentally friendly attitude. In turn, these effects are conducive to eco-friendly behavior, which ultimately enhances tourist satisfaction. Certain sociodemographic characteristics of tourists-namely, gender, age, education, and income-had a moderating effect on the link between deontological status, law obedience, and political action on the one hand and eco-friendly attitudes on the other hand. Tourist nationality also had a control effect on tourist eco-friendly attitudes.
ISSN: 0742-6046
DOI: 10.1002/mar.20806
Rights: © Wiley
Attribution-NonCommercial-NoDerivs 3.0 United States
Type: Article
Affiliation : University of Cyprus 
University of Vaasa 
University of Central Lancashire 
Cyprus University of Technology 
Appears in Collections:Άρθρα/Articles

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