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|Title:||Developing a Country-wide Tourist Loyalty Scheme: A Barren Landscape||Authors:||Zopiatis, Anastasios
Theocharous, Antonis L.
Kosmas, Petros C.
|Major Field of Science:||Social Sciences||Field Category:||Economics and Business||Keywords:||Loyalty Schemes;Tourism;Relationship Marketing;Mixed Methods;Cyprus||Issue Date:||1-Nov-2016||Source:||International Journal of Tourism Research, 2016, vol.18, no. 2, pp.579-590||Volume:||18||Issue:||2||Start page:||579||End page:||590||Link:||http://onlinelibrary.wiley.com/doi/10.1002/jtr.2075/full||Journal:||International Journal of Tourism Research||Abstract:||Loyalty programs, popular in today's competitive business environment, have been capturing the attention of the tourism industry since the mid 80's. While many segments of the industry have successfully utilized loyalty programs, the development of a country-wide loyalty scheme still poses major challenges. Reflecting the findings of an extensive mixed methods research, the paper set out to empirically investigate tourists' willingness to participate in a country-wide loyalty scheme, define the incentives they expect from such a scheme, and, explore the perceptions of hospitality stakeholders towards this potential development. Findings are of interest to both academic scholars and industry stakeholders. Copyright © 2016 John Wiley & Sons, Ltd.||URI:||http://ktisis.cut.ac.cy/handle/10488/9261||ISSN:||1522-1970||DOI:||10.1002/jtr.2075||Rights:||© Wiley||Type:||Article||Affiliation :||Cyprus University of Technology
Ball State University, Muncie
University of Nicosia
|Appears in Collections:||Άρθρα/Articles|
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