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Title: Developing a Country-wide Tourist Loyalty Scheme: A Barren Landscape
Authors: Zopiatis, Anastasios 
Theocharous, Antonis L. 
Kosmas, Petros C. 
Webster, Craig 
Melanthiou, Yioula 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Keywords: Loyalty Schemes;Tourism;Relationship Marketing;Mixed Methods;Cyprus
Issue Date: 1-Nov-2016
Source: International Journal of Tourism Research, 2016, vol.18, no. 2, pp.579-590
Volume: 18
Issue: 2
Start page: 579
End page: 590
Journal: International Journal of Tourism Research 
Abstract: Loyalty programs, popular in today's competitive business environment, have been capturing the attention of the tourism industry since the mid 80's. While many segments of the industry have successfully utilized loyalty programs, the development of a country-wide loyalty scheme still poses major challenges. Reflecting the findings of an extensive mixed methods research, the paper set out to empirically investigate tourists' willingness to participate in a country-wide loyalty scheme, define the incentives they expect from such a scheme, and, explore the perceptions of hospitality stakeholders towards this potential development. Findings are of interest to both academic scholars and industry stakeholders. Copyright © 2016 John Wiley & Sons, Ltd.
ISSN: 1522-1970
DOI: 10.1002/jtr.2075
Rights: © Wiley
Type: Article
Affiliation : Cyprus University of Technology 
Ball State University, Muncie 
University of Nicosia 
Appears in Collections:Άρθρα/Articles

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