Please use this identifier to cite or link to this item: https://ktisis.cut.ac.cy/handle/10488/8463
DC FieldValueLanguage
dc.contributor.authorZotos, Yorgos-
dc.contributor.authorPalla, Polyxeni-
dc.contributor.authorTsiotsou, Rodoula H.-
dc.contributor.otherΖώτος, Γιώργος-
dc.date.accessioned2016-05-11T06:21:25Z-
dc.date.available2016-05-11T06:21:25Z-
dc.date.issued2013-07-
dc.identifier.citationWorld Marketing Congress, 2014, Melbourne, Australia, 17 - 20 Julyen
dc.identifier.isbn978-3-319-24184-5-
dc.identifier.urihttp://ktisis.cut.ac.cy/handle/10488/8463-
dc.description.abstractConsumers’ responses toward an interactive website are moderated by a number of factors. The present study examines whether different levels of product involvement moderate the website interactivity effectiveness in terms attitude formation and pre-purchase intention. Although numerous, previous studies in online environments have either been conducted in a single product sector (e.g. Sicilia, Ruiz and Munuera 2005), or when employing several product categories they did not consider the potential moderating effects of product involvement on the interactivity –attitude formation and pre-purchase intention (Coyle and Thorson 2001; Bezjian-Avery, Calder, and Iacobucci 1998).en
dc.formatpdfen
dc.language.isoenen
dc.rights© Academy of Marketing Scienceen
dc.subjectInteractive websitesen
dc.subjectOnline environmentsen
dc.subjectModerating effectsen
dc.titleEffective interactive websites: examining the moderating role of involvementen
dc.typeConference Papersen
dc.collaborationCyprus University of Technologyen
dc.collaborationUniversity of Macedoniaen
dc.subject.categoryMedia and Communicationsen
dc.reviewPeer Revieweden
dc.countryGreeceen
dc.countryCyprusen
dc.subject.fieldSocial Sciencesen
dc.publicationPeer Revieweden
dc.identifier.doihttps://doi.org/10.1007/978-3-319-24184-5_89en
dc.dept.handle123456789/100en
item.languageiso639-1other-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Communication and Internet Studies-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.parentorgFaculty of Communication and Media Studies-
Appears in Collections:Δημοσιεύσεις σε συνέδρια/Conference papers
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