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Title: Consumer behaviour towards own label: monitoring the Greek experience
Authors: Zotos, Yorgos 
Boutsouki, Christina 
Masouti, Zafeiria 
Keywords: Private label;Consumer attitude;Greece;Food retailing
Category: Media and Communications
Field: Social Sciences
Issue Date: 2008
Publisher: Aristotle University of Thessaloniki
Source: Agricultural Economics Review, 2008, Volume 9, Issue 1, Pages 81 - 92
Abstract: In Greece, the traditional perceptions of private label were once of low quality, unbranded alternatives, attracting the most cost-conscious consumers. In today’s private label market, however, a different level of products has emerged – the premium “branded” private label product. Based on a consumer survey conducted in Greece, the current study discusses consumer’s attitude and satisfaction with respect to private label products. Frequency of purchase and consumer characteristics are also discussed in light of empirical evidence.
ISSN: 1109-2580
Type: Article
Appears in Collections:Άρθρα/Articles

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