Please use this identifier to cite or link to this item: https://ktisis.cut.ac.cy/handle/10488/8445
DC FieldValueLanguage
dc.contributor.authorZotos, Yorgos-
dc.contributor.authorBoutsouki, Christina-
dc.contributor.authorPalla, Polyxeni-
dc.contributor.otherΖώτος, Γιώργος-
dc.date.accessioned2016-05-06T05:42:49Z-
dc.date.available2016-05-06T05:42:49Z-
dc.date.issued2010-
dc.identifier.citationInternational Journal of Retail & Distribution Management, 2010, Volume 38, Issue 5, Pages 320 - 340en
dc.identifier.issn0959-0552-
dc.identifier.urihttp://ktisis.cut.ac.cy/handle/10488/8445-
dc.description.abstractPurpose – The purpose of this paper is to examine the evolution of the quantity surcharge phenomenon as a conscious pricing policy as well as the resulting consumer awareness and reactions to quantity surcharges. Design/methodology/approach – The approach taken is a comparative analysis of two distinct time periods involving two store audits and two consumer surveys conducted in 1989 and 2007. Findings – The findings indicate that the quantity surcharge incidents recorded in the market in both periods are the result of a conscious pricing policy. At the same time, evidence suggests that the more mature the market becomes, the less frequent and less intense the phenomenon of quantity surcharges becomes. Consumers’ attitude and reaction to quantity surcharges are also discussed indicating that the market’s evolution has also an effect on consumers. Originality/value – The paper discusses quantity surcharges as a conscious pricing policy and examines the effect of retail change on the quantity surcharge phenomenon.en
dc.formatpdfen
dc.language.isoenen
dc.rights© Emerald Group Publishing Limiteden
dc.subjectRetailingen
dc.subjectGreeceen
dc.subjectConsumer behaviouren
dc.subjectPricing policyen
dc.titleQuantity surcharges and consumer awareness in a new retail environmenten
dc.typeArticleen
dc.collaborationAristotle University of Thessalonikien
dc.subject.categorySociologyen
dc.journalsSubscription Journalen
dc.reviewPeer Revieweden
dc.countryGreeceen
dc.subject.fieldSocial Sciencesen
dc.publicationPeer Revieweden
dc.identifier.doi10.1108/09590551011037563en
dc.dept.handle123456789/54en
item.languageiso639-1other-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Communication and Internet Studies-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.parentorgFaculty of Communication and Media Studies-
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