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Title: Cultural Agenda Setting: Media Attributes and Public Attention of Greek Museums
Authors: Bantimaroudis, Philemon 
Zyglidopoulos, Stelios C. 
Symeou, Pavlos C. 
Bantimaroudis, Philemon 
Zyglidopoulos, Stelios C. 
Major Field of Science: Social Sciences
Field Category: Sociology
Keywords: Museums;Museum visitors;Research;Public opinion;Open access publishing
Issue Date: 1-Aug-2012
Source: Communication Research, 2012, vol. 39, no.4, pp. 480-498
Volume: 39
Issue: 4
Start page: 480
End page: 498
Journal: Communication Research 
Abstract: The recent transformation of cultural organizations has altered their relationship with the public, evidenced by their engaging in market research and analysis of public perceptions about their identity, mission, and services. Through the lens of agenda-setting theory, this paper examines whether, alongside other factors, media coverage of museums can drive museum visitation. We pursue a second level of agenda-setting analysis, examining the relationship between valence-the positive, negative and neutral portrayals of museums in the media-and visitation. We conduct an econometric analysis of monthly data for the period June 2004-June 2008 for a sample of major Greek museums. The study reveals that media coverage of cultural organizations and positive valence constitute significant elements of reputation, which subsequently drive museum visitation.
ISSN: 1552-3810
DOI: 10.1177/0093650210395747
Rights: © The Author(s) 2012.
Type: Article
Affiliation : Cyprus University of Technology 
University of Cambridge 
University of Munich 
University of Aegean 
Appears in Collections:Άρθρα/Articles

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