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Title: Strategies on resort areas and their lifecycle stages
Authors: Andriotis, Konstantinos
Keywords: Resort lifecycle;Strategic options
Issue Date: 2001
Publisher: Emerald
Source: Tourism Review, 2001, Volume 56, Issue 1/2, Pages 40-43
Abstract: In the business level there are many empirical studies suggesting various market/product strategic options. There are also four stages of product lifecycle (introduction, growth, maturity and decline). The pattern of the product lifecycle can be utilised as a framework for examining the changing environment of a destination in relation to the expansion of tourism. Stages of destination development include: exploration, involvement, development, maturity and decline or rejuvenation. The specific features of each stage of a destination's lifecycle call for different strategies. Bearing this in mind, it is the aim of this pa-per to examine the usefulness of strategies risen in the business field for resort areas and their lifecycle stages.
ISSN: 1660-5373
DOI: 10.1108/eb058355
Type: Article
Appears in Collections:Άρθρα/Articles

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