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Title: Measuring tourist satisfaction: A factor-cluster segmentation approach
Authors: Agiomirgianakis, George
Mihiotis, Athanasios
Andriotis, Konstantinos
Keywords: Cluster;Factor analysis;Satisfaction;Segmentation;Sociodemographic characteristics;Crete
Issue Date: 2008
Publisher: SAGE
Source: Journal of Vacation Marketing, 2008 Volume 14, Issue 3, Pages 221–235
Abstract: Tourist satisfaction has been considered as a tool for increasing destination competitiveness. In an attempt to gain a better understanding of tourists' satisfaction in an island mass destination this study has taken Crete as a case with the aim to identify the underlying dimensions of tourists' satisfaction, to investigate whether tourists could be grouped into distinct segments and to examine the differences between the segments and their sociodemographic and travel arrangement characteristics. A segmentation procedure based on destination dimensions produced three clusters: the `Higher-Satisfied'; the `In-Betweeners'; and the `Lower-Satisfied'. The implications and the conclusions of the study are provided in relation to the marketing of the island of Crete.
DOI: 10.1177/1356766708090584
Rights: © 2008 SAGE Publications. All rights reserved
Type: Article
Appears in Collections:Άρθρα/Articles

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