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Title: Measuring tourist satisfaction: A factor-cluster segmentation approach
Authors: Agiomirgianakis, George 
Mihiotis, Athanasios 
Andriotis, Konstantinos 
Major Field of Science: Social Sciences
Field Category: Other Social Sciences
Keywords: Cluster;Factor analysis;Satisfaction;Segmentation;Sociodemographic characteristics;Crete
Issue Date: 2008
Source: Journal of Vacation Marketing, 2008, vol. 14, iss. 3, pp. 221–235
Volume: 14
Issue: 3
Start page: 221
End page: 235
Journal: Journal of Vacation Marketing 
Abstract: Tourist satisfaction has been considered as a tool for increasing destination competitiveness. In an attempt to gain a better understanding of tourists' satisfaction in an island mass destination this study has taken Crete as a case with the aim to identify the underlying dimensions of tourists' satisfaction, to investigate whether tourists could be grouped into distinct segments and to examine the differences between the segments and their sociodemographic and travel arrangement characteristics. A segmentation procedure based on destination dimensions produced three clusters: the `Higher-Satisfied'; the `In-Betweeners'; and the `Lower-Satisfied'. The implications and the conclusions of the study are provided in relation to the marketing of the island of Crete.
ISSN: 1479-1870
DOI: 10.1177/1356766708090584
Rights: © SAGE
Type: Article
Affiliation: Nottingham Trent University 
Affiliation : Nottingham Trent University 
Hellenic Open University 
Appears in Collections:Άρθρα/Articles

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