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Title: Corporate social responsibility and employee moral identity: a practice-based approach
Authors: Farmaki, Anna 
Stergiou, Dimitrios P. 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Keywords: Employees;Hotels;CSR;Moral identity;Practice theory
Issue Date: 2021
Source: Current Issues in Tourism, 2021, vol. 24, no. 18, pp. 2554-2572
Volume: 24
Issue: 18
Start page: 2554
End page: 2572
Journal: Current Issues in Tourism 
Abstract: This study draws from the hospitality sector to examine how hotel employees use their self-perceived moral identity to inform their CSR implementation practices. Specifically, we employ a practice-based approach to investigate how skills, resources and meanings of CSR as a morally determined concept manifest in employee CSR actions. Study findings reveal that hotel employees’ behaviours towards CSR implementation is not necessarily consistent with their self-perceived moral identity, identifying two forms of practices undertaken by employees: (a) immersing in CSR implementation by propagating morality and (b) avoiding CSR implementation by concealing immorality. The study offers a matrix of moral identity and CSR employee behaviour, which illustrates four different types of employees encapsulating their CSR behavioural spectrum. The study concludes with a discussion of the relevant theoretical and practical implications.
ISSN: 1747-7603
DOI: 10.1080/13683500.2020.1850654
Rights: © Taylor & Francis
Type: Article
Affiliation : Cyprus University of Technology 
Hellenic Open University 
Appears in Collections:Άρθρα/Articles

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