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Title: The unbearable lightness of being alternative: Idealism‐realism and purism‐pragmatism in Greek alternative media
Authors: Milioni, Dimitra L. 
Vatikiotis, Pantelis 
Major Field of Science: Social Sciences
Field Category: Media and Communications
Keywords: Greece;Alternative media;sustainability
Issue Date: Apr-2020
Source: Journal of Alternative & Community Media, 2020 vol.5 no.1
Volume: 5
Issue: 1
Journal: Journal of Alternative & Community Media 
Abstract: The article explores alternative media sustainability across a wide range of Greek projects. In this regard, it probes into a number of factors related to both the political economy (funding, organization) of these projects and the nature (real/‘imaginary’, broad reach/niche) of the relationship with their communities/audiences. The findings of the research reveal a dynamic and contradictory field regarding alternative media resilience in terms of the dialectical relationship of idealistic/realistic (on the production, organization level) and puristic/pragmatic (on the communication, reach level) features. The article concludes by highlighting the strategies employed by the most successful projects in terms of sustainability in relation to their positioning along the idealism/realism and purism/pragmatism nexus.
ISSN: 2206-5857
DOI: 10.1386/joacm_00077_1
Type: Article
Affiliation : Cyprus University of Technology 
Panteion University of Social and Political Sciences 
Appears in Collections:Άρθρα/Articles

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