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Title: Self-perceptions of Airbnb hosts’ responsibility: a moral identity perspective
Authors: Farmaki, Anna 
Stergiou, Dimitrios P. 
Kaniadakis, Antonios 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Keywords: Moral identity;Responsibility;Host perceptions;Airbnb
Issue Date: 26-Dec-2019
Source: Journal of Sustainable Tourism, 2019
Journal: Journal of Sustainable Tourism 
Abstract: Responsible host conduct has emerged as important in regulating the peer-to-peer accommodation phenomenon. Utilising moral identity theory, this paper explores how hosts draw on their own perceptions of morality and responsibility to inform hosting practice. Through a qualitative research approach, the study reveals a variance of host practices that are not necessarily reflective of the perceived moral identity of hosts. In particular, the paper exposes the moral questions that hosts need to answer at different phases of the peer-to-peer transaction and, especially, if and how they enact certain aspects of their moral identity to guide their behaviour. The study offers a typology of Airbnb hosts’ (im)moral behaviour, which may be of theoretical and practical value to academics and policymakers alike.
ISSN: 1747-7646
DOI: 10.1080/09669582.2019.1707216
Rights: © Taylor & Francis
Attribution-NonCommercial-NoDerivatives 4.0 International
Type: Article
Affiliation : Cyprus University of Technology 
Hellenic Open University 
Queen Mary University of London 
Appears in Collections:Άρθρα/Articles

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