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Title: Greek Political Marketing Online: An Analysis of Parliament Members' Web Sites
Authors: Diamantaki, Katerina
Gazi, Angeliki 
Sartzetakis, Nektarios
Demertzis, Nicolas 
Keywords: Digital political communication;Personal Web sites;Permanent campaign;Equalization
Issue Date: 2005
Publisher: Routledge Taylor & Francis Group
Source: Journal of Political Marketing, Volume 4, Issue 1, 2005, Pages 51 – 74
Abstract: The new communication system of interconnected computer networks is altering the nature of political communication in many innovative and significant ways. In Greece, the development of the Internet as a mass communication medium has a history of no more than five years, and it is far from being a fully fledged medium of political communication. With the exception of relatively few cases, the use of the Internet has been shown to increase during the pre-election campaign periods. This paper presents the results of a research project, which explores the personal Web sites of the Greek parliamentarians in an off-campaign period. The research was conducted through the systematic observation, examination, and analysis of a sample of personal Web pages owned by cross-party elected members of the Greek Parliament.
ISSN: 1537-7865
DOI: 10.1300/J199v04n01_04
Rights: © Routledge Taylor & Francis Group
Type: Article
Appears in Collections:Άρθρα/Articles

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