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Title: Personality as a Driver of Consumer Fair Trade Engagement and Ethically-Minded Behavior
Authors: Kutaula, Smirti 
Gillani, Alvina 
Leonidou, Leonidas C. 
Christodoulides, Paul 
Major Field of Science: Engineering and Technology
Field Category: Electrical Engineering - Electronic Engineering - Information Engineering
Keywords: Cognitive Affective Personality System theory;consumer personality
Issue Date: 2019
Source: Academy of Management Annual Meeting Proceedings, 2019, vol. 2019, no. 1
Volume: 2019
Issue: 1
Abstract: We develop and test a conceptual model, anchored on Cognitive Affective Personality System theory, examining how consumer personality traits impact engagement with fair trade issues, and subsequent ethically-minded behavior. Based on a survey among 323 consumers, it was revealed that extraversion, agreeableness, and conscientiousness positively affect consumer fair trade engagement, neuroticism has a negative effect, while openness has no significant impact. Moreover, the fair trade engagement of a consumer was found to strongly predict his/her ethically-minded behavior. Furthermore, our findings indicate a stronger association between consumer fair trade engagement and ethically-minded behavior in the case of older, more educated and high income consumers, while gender played no moderating role.
ISSN: 2151-6561
DOI: 10.5465/AMBPP.2019.13750abstract
Rights: © Academy of Management
Type: Conference Papers
Affiliation : Cyprus University of Technology 
Appears in Collections:Δημοσιεύσεις σε συνέδρια /Conference papers - poster -presentation

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