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|Title:||Personality as a Driver of Consumer Fair Trade Engagement and Ethically-Minded Behavior||Authors:||Kutaula, Smirti
Leonidou, Leonidas C.
|Major Field of Science:||Engineering and Technology||Field Category:||Electrical Engineering - Electronic Engineering - Information Engineering||Keywords:||Cognitive Affective Personality System theory;consumer personality||Issue Date:||2019||Source:||Academy of Management Annual Meeting Proceedings, 2019, vol. 2019, no. 1||Volume:||2019||Issue:||1||Abstract:||We develop and test a conceptual model, anchored on Cognitive Affective Personality System theory, examining how consumer personality traits impact engagement with fair trade issues, and subsequent ethically-minded behavior. Based on a survey among 323 consumers, it was revealed that extraversion, agreeableness, and conscientiousness positively affect consumer fair trade engagement, neuroticism has a negative effect, while openness has no significant impact. Moreover, the fair trade engagement of a consumer was found to strongly predict his/her ethically-minded behavior. Furthermore, our findings indicate a stronger association between consumer fair trade engagement and ethically-minded behavior in the case of older, more educated and high income consumers, while gender played no moderating role.||ISSN:||2151-6561||DOI:||10.5465/AMBPP.2019.13750abstract||Rights:||© Academy of Management||Type:||Conference Papers||Affiliation :||Cyprus University of Technology|
|Appears in Collections:||Δημοσιεύσεις σε συνέδρια /Conference papers - poster -presentation|
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