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Title: Reconnaissance of philanthropy
Authors: Christou, Prokopis A. 
Hadjielias, Elias 
Farmaki, Anna 
Keywords: Corporate social responsibility;Philanthropy;Rural tourism
Category: Economics and Business
Field: Social Sciences
Issue Date: 2019
Source: Annals of Tourism Research Volume 78, September 2019, Article number 102749
Journal: Annals of Tourism Research
Abstract: The amount of academic attention given to the notion of philanthropy has increased recently. Despite its significance at an organizational and societal level, philanthropy remains a rather obscure notion – an issue that the present study aims to address. In-depth interviews were conducted with owners of organizations within a rural tourism context who were reciprocally appreciated for their anthropocentricity. The findings reveal that philanthropy should not be restricted to financial aid or charity organizations; it should be expressed with intangible offerings and channeled towards customers and employees alike. The research outcomes make it possible to construct a theoretical conceptual diagram to guide both future researchers and managers of organizations who aspire to acquire a more anthropocentric stance.
ISSN: 2-s2.0-85068523070
DOI: 10.1016/j.annals.2019.102749
Rights: © 2019 Elsevier Ltd
Type: Article
Appears in Collections:Άρθρα/Articles

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