Please use this identifier to cite or link to this item: https://ktisis.cut.ac.cy/handle/10488/14793
DC FieldValueLanguage
dc.contributor.authorFarmaki, Anna-
dc.contributor.otherΦαρμάκη, Άννα-
dc.date.accessioned2019-08-02T10:38:56Z-
dc.date.available2019-08-02T10:38:56Z-
dc.date.issued2012-
dc.identifier.citationTourism Planning and Development Volume 9, Issue 2, May 2012, Pages 183-203en_US
dc.identifier.issn2-s2.0-84861581470-
dc.identifier.issn21568316-
dc.identifier.issnhttps://api.elsevier.com/content/abstract/scopus_id/84861581470-
dc.identifier.urihttps://ktisis.cut.ac.cy/handle/10488/14793-
dc.description.abstractAlthough several coastal resorts have attempted diversification of their "sea and sun" tourism products, the concept of tourism product diversification has received limited attention. As diversification has become a marketing trend for coastal destinations the degree of success of the strategy in increasing tourism revenue and repositioning destinations has varied. The purpose of this research study is to address this gap in literature and to offer insights on the success level of coastal mass tourism diversification. Qualitative research, in the form of interviews, was performed with the supply-sector of the Cyprus tourism industry in order to explore the attitudes of tourism professionals to a variety of issues related to diversification such as the context in which the strategy was adopted, its success degree and the factors affecting its success. The research findings support the economic data that reveal the failure of the diversification strategy of the Cyprus coastal tourism product. The research further discusses the factors that prohibited the successful implementation of diversification in Cyprus and the related implications. It concludes by identifying the success factors of diversification of other coastal destinations, which are used to provide a framework of success criteria for coastal tourism diversification.en_US
dc.language.isoenen_US
dc.relation.ispartofTourism Planning and Developmenten_US
dc.rights© 2012 Copyright Taylor and Francis Group, LLC.en_US
dc.titleA Supply-Side Evaluation of Coastal Tourism Diversification: The Case of Cyprusen_US
dc.typeArticleen_US
dc.collaborationNottingham Trent Universityen_US
dc.subject.categoryEconomics and Businessen_US
dc.journalsSubscription Journalen_US
dc.countryUnited Kingdomen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.identifier.doi10.1080/21568316.2011.634431en_US
dc.identifier.scopus2-s2.0-84861581470-
dc.identifier.urlhttps://api.elsevier.com/content/abstract/scopus_id/84861581470-
cut.common.academicyear2011-2012en_US
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.openairetypearticle-
item.fulltextNo Fulltext-
item.languageiso639-1en-
item.cerifentitytypePublications-
crisitem.author.deptDepartment of Hotel and Tourism Management-
crisitem.author.facultyFaculty of Management and Economics-
crisitem.author.parentorgFaculty of Management and Economics-
Appears in Collections:Άρθρα/Articles
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