Please use this identifier to cite or link to this item: https://ktisis.cut.ac.cy/handle/10488/14577
DC FieldValueLanguage
dc.contributor.authorGray, Richard-
dc.contributor.authorΠαναγίδης, Φώτης-
dc.date.accessioned2019-07-16T11:24:50Z-
dc.date.available2019-07-16T11:24:50Z-
dc.date.issued1997-
dc.identifier.citationMaritime Policy and Management Volume 24, Issue 3, 1997, Pages 233-244en_US
dc.identifier.issn03088839-
dc.identifier.issn2-s2.0-0013058039-
dc.identifier.issnhttps://api.elsevier.com/content/abstract/scopus_id/0013058039-
dc.identifier.issn2-s2.0-0013058039-
dc.identifier.issnhttps://api.elsevier.com/content/abstract/scopus_id/0013058039-
dc.identifier.urihttps://ktisis.cut.ac.cy/handle/10488/14577-
dc.description.abstractThis article aims to apply the relationship marketing concept in a professional ship management context. The dramatic growth in the ship management industry means that companies are increasingly seeking ways of ensuring competitiveness. Efforts have mainly concentrated on the improvement of the quality of the service, market entry strategies, establishment in strategic locations, and promotion. Nevertheless, it is argued that in the professional service context of ship management, the aspect of building and maintaining client relationships is of utmost importance. The building of client relationships will require investments of an economic and social nature, training of personnel and the consideration of marketing as a strategic issue. Ship management companies that build long–term client relationships will ensure client retention, reduce transaction costs and achieve differentiation and competitiveness. © 1997 Taylor & Francis Group, LLC.en_US
dc.language.isoenen_US
dc.relation.ispartofMaritime Policy and Managementen_US
dc.rights© 1997 Taylor & Francis Groupen_US
dc.titleMarketing the professional ship management serviceen_US
dc.typeArticleen_US
dc.collaborationUniversity of Plymouthen_US
dc.subject.categoryEconomics and Businessen_US
dc.journalsSubscription Journalen_US
dc.countryUnited Kingdomen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.identifier.doi10.1080/03088839700000028en_US
dc.identifier.scopus2-s2.0-0013058039en
dc.identifier.urlhttps://api.elsevier.com/content/abstract/scopus_id/0013058039en
dc.contributor.orcid#NODATA#en
dc.contributor.orcid#NODATA#en
dc.relation.issue3en
dc.relation.volume24en
cut.common.academicyear1996-1997en_US
item.grantfulltextnone-
item.fulltextNo Fulltext-
item.languageiso639-1other-
crisitem.author.deptDepartment of Commerce, Finance and Shipping-
crisitem.author.facultyFaculty of Management and Economics-
crisitem.author.parentorgFaculty of Management and Economics-
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