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Title: Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food Industry
Authors: Panigyrakis, George G. 
Keywords: Mergers and acquisitions;Mergers;Announcement returns
Category: Economics and Business
Field: Social Sciences
Issue Date: 1994
Source: Journal of International Food & Agribusiness Marketing, 1994, vol. 5, no. 3-4, pp. 37-54
Journal: Journal of International Food & Agribusiness Marketing 
Abstract: The purpose of this study is to provide empirical evidence of the effect of the type of ownership (foreign vs. domestic deals) on the objectives of corporate acquisitions in the Greek food industry, by reviewing the current literature and then analyzing a selected group of recent takeovers. In order to determine whether or not any effect did in fact exist, a set of twenty acquiring objectives were used on a number of possible strategic, marketing, financial and managerial goals. Analysis of these data indicated that, contrary to what would be expected from previous research Greek food mergers differ according to the nature of the deal (domestic vs. foreign).
ISSN: 1528-6983
DOI: 10.1300/J047v05n03_03
Collaboration : Athens University of Economics and Business
Rights: © Taylor & Francis
Type: Article
Appears in Collections:Άρθρα/Articles

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