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Title: Strategic marketing objectives in mergers and acquisitions in the greek food industry
Authors: Panigyrakis, George G. 
Keywords: Mergers and acquisitions;Mergers;Announcement returns
Category: Media and Communications
Field: Social Sciences
Issue Date: 1-Jan-2017
Source: Food and Agribusiness Marketing in Europe, 1 January 2017, Pages 37-54
Journal: Journal of International Food and Agribusiness Marketing 
Abstract: The purpose of this study is to provide empirical evidence of the effect of the type of ownership (foreign vs. domestic deals) on the objectives of corporate acquisitions in the Greek food industry, by reviewing the current literature and then analyzing a selected group of recent takeovers. In order to determine whether or not any effect did in fact exist, a set of twenty acquiring objectives were used on a number of possible strategic, marketing, financial and managerial goals. Analysis of these data indicated that, contrary to what would be expected from previous research Greek food mergers differ according to the nature of the deal (domestic vs. foreign).
Description: Journal of International Food and Agribusiness Marketing Volume 5, Issue 3-4, 18 February 1994, Pages 37-54
DOI: 10.1201/9780203755679
Type: Book Chapter
Appears in Collections:Κεφάλαια βιβλίων/Book chapters

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