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Title: Consumer behavior and knowledge on organic vegetables in Cyprus
Authors: Chrysargyris, Antonios 
Kontos, Y. 
Xylia, P. 
Ntoulaptsi, M. 
Tzortzakis, Nikos G. 
Keywords: Consumer behavior;Dissemination;Health issues;Nutritive value;Organic products;Safety
Field: Agricultural Sciences
Issue Date: 1-Mar-2017
Source: Food Research Volume 1, Issue 2, March 2017, Pages 57-65
Abstract: © 2017 The Authors. The objective of the present study was to investigate the awareness, knowledge and consumers’ behavior towards organic vegetables in Cyprus. For this study, a deliberate sampling technique was used in order to identify a sample group of 180 consumers over the age of 18 years who indented or made purchases from 1) grocery stores; 2) street market; and, 3) supermarkets. A questionnaire was used for data collection across the country. Descriptive statistics were used for data analysis. The results revealed that 99% of Cypriot consumers were aware of organic vegetables but only 69% and 49% of them consume or have knowledge of organically cultivated vegetables, respectively. According to Cypriots, organic vegetables are healthier, fresher and tastier than conventional vegetables. On the other hand, there appears to be a lack of knowledge about the stipulations of organic farming but consumers show great willingness not only to get properly informed via different means but to pay higher for organic vegetables. Concluding, consumers, organic farm holders and distributors should work together to create well-established strategies what will provide a better place in the market for organic products.
ISSN: 25502166
DOI: 10.26656/fr.2017.2.009
Type: Article
Appears in Collections:Άρθρα/Articles

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