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Title: Analyzing the active audience: reluctant, reactive, fearful, or lazy? Forms and motives of participation in mainstream journalism
Authors: Spyridou, Lia Paschalia 
Keywords: Active audience;Audience participation;News sharing;Participatory journalism;Participatory tools;User-generated content/comments;Uses and gratifications
Category: Media and Communications
Field: Social Sciences
Issue Date: Jun-2019
Publisher: SAGE Publications Ltd
Source: Journalism, 2019, vol. 20, no. 6, pp. 827-847
Journal: Journalism 
Abstract: Participation has become a key issue in contemporary journalism studies, yet research on how the participatory space is being appropriated by users is rather limited. This article attempts a methodological contribution by offering a way to analyze participatory journalism in reference to variant participatory affordances enabling different levels of creative effort, control, and editorial permeability. To do so, it understands participation as the active involvement of users, and makes an analytical connection among technological affordances, motivations, and contextual factors. The article offers empirical evidence challenging both cyber-optimist and cyber-pessimist assumptions about participation. Drawing on insights from a web-based survey, it is argued that the ‘reluctant audience’ paradigm may be interpreted in terms of the ‘lazy audience’ and the ‘fearful audience’, which seem to coexist along with the ‘reactive audience’.
ISSN: 1464-8849
DOI: 10.1177/1464884918784733
Rights: © The Author(s).
Type: Article
Appears in Collections:Άρθρα/Articles

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