Please use this identifier to cite or link to this item: https://ktisis.cut.ac.cy/handle/10488/13355
Title: The power roots and drivers of infidelity in international business relationships
Authors: Leonidou, Leonidas C. 
Aykol, Bilge 
Spyropoulou, Stavroula 
Christodoulides, Paul 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Keywords: Exporting;Exporter-importer relationships;Infidelity;Power;Distance;Opportunism;Uncertainty
Issue Date: Apr-2019
Source: Industrial Marketing Management, 2019, vol. 78, pp. 198-212
Volume: 78
Start page: 198
End page: 212
Journal: Industrial Marketing Management 
Abstract: We propose a conceptual model of the power roots and drivers of infidelity in exporter-importer (E-I) working relationships. Based on data collected from 262 Greek export manufacturers, we confirm that the exercise of coercive power in the E-I working relationship by the exporter has positive effects on distance, opportunism, and uncertainty, as opposed to the exercise of non-coercive power that exhibit negative effects. In turn, distance, opportunism, and uncertainty each contribute toward driving infidelity in the relationship by the importer. The relationship length and relationship status were also found to have a control effect on infidelity.
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2017.03.003
Rights: © Elsevier
Type: Article
Affiliation : University of Cyprus 
Dokuz Eylül University 
University of Leeds 
Cyprus University of Technology 
Appears in Collections:Άρθρα/Articles

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