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dc.contributor.authorKarapanos, Evangelos-
dc.identifier.citationStudies in Computational Intelligence, 2013, Pages 17-39en_US
dc.description.abstractTraditional approaches to measuring users' responses to artifacts lie in the a-priori definition of the measures by the researchers. This chapter highlights the limitations of such approaches that employ standardized psychometric scales and introduces personal attributes judgments. It introduces attribute elicitation techniques and in particular, the Repertory Grid Technique (RGT). It argues that the true value of RGT is in quantifying rich qualitative insights and highlights the limitations of relevant statistical techniques that are typically employed in the analysis of repertory grid data. An initial Multi-Dimensional Scaling (MDS) procedure that aims at identifying diverse views in Repertory Grid data is proposed. The procedure identifies distinct user groups in a sample population and derives a two-dimensional view for each respective user group. The technique is presented through a case study where users' views on a set of product concepts were contrasted to the ones of designers. The technique revealed differences not only between users and designers but also between designers of different professional background and role in the design team.en_US
dc.rights© Springer-Verlag Berlin Heidelberg 2013en_US
dc.subjectLatent Constructen_US
dc.subjectTechnology Acceptance Modelen_US
dc.subjectPerceptual Spaceen_US
dc.subjectRepertory Griden_US
dc.subjectDiverse Viewen_US
dc.titlePersonal attribute judgmentsen_US
dc.typeBook Chapteren_US
dc.collaborationMadeira Interactive Technologies Instituteen_US
dc.subject.categoryComputer and Information Sciencesen_US
dc.subject.fieldNatural Sciencesen_US
dc.publicationPeer Revieweden_US
item.fulltextNo Fulltext-
item.languageiso639-1other- of Communication and Internet Studies- of Communication and Media Studies- of Communication and Media Studies-
Appears in Collections:Κεφάλαια βιβλίων/Book chapters
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