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Title: Semiotic landscapes in commercial communication: a preliminary reading of Greek-Cypriot shop Signs
Authors: Zantides, Evripides 
Kourdis, Evangelos 
Yoka, Charikleia 
Keywords: Graphic design;Intersemiosis;Semiotic landscape;Shop-signs;Translation
Category: Arts
Field: Humanities
Issue Date: 2016
Publisher: IGI Global
Source: International Journal of Signs and Semiotic Systems, 2016, Volume 5, Issue 2, Pages 1-26
Journal: International Journal of Signs and Semiotic Systems 
Abstract: The analysis of a sample of characteristic commercial shop signs in today's Limassol, Cyprus, asserts their anchorage function as syncretic/polysemiotic texts relying upon the synergy of semiotic systems, in their commercial and broader informational function. The study of intersemiosis, i.e. of the translation between pictorial and linguistic semiotic systems and their hierarchy, can provide the basis for an in-depth semiotic study of the socio-economic and historical-aesthetic landscape of the city. This study offers a preliminary methodological separation of sign systems on the shop signs in Limassol, showing up the ways intersemiosis remains the standard historical communication method of shop signs since the advent of mass commerce.
ISSN: 2155-5036
DOI: 10.4018/IJSSS.2016070101
Type: Article
Appears in Collections:Άρθρα/Articles

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