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Title: Simulating Social Networks of Online Communities: Simulation as a Method for Sociability Design
Authors: Siang Ang, Chee
Zaphiris, Panayiotis 
Keywords: Agent;Based model;Online community;Simulation;Sociability;Social network
Category: Arts
Field: Humanities
Issue Date: 2009
Publisher: Springer Berlin / Heidelberg
Source: Human-Computer Interaction – INTERACT 2009. Volume 5727/2009, pp. 443-456
Abstract: We propose the use of social simulations to study and support the design of online communities. In this paper, we developed an Agent-Based Model (ABM) to simulate and study the formation of social networks in a Massively Multiplayer Online Role Playing Game (MMORPG) guild community. We first analyzed the activities and the social network (who-interacts-with-whom) of an existing guild community to identify its interaction patterns and characteristics. Then, based on the empirical results, we derived and formalized the interaction rules, which were implemented in our simulation. Using the simulation, we reproduced the observed social network of the guild community as a means of validation. The simulation was then used to examine how various parameters of the community (e.g. the level of activity, the number of neighbors of each agent, etc) could potentially influence the characteristic of the social networks.
ISBN: 9783642036576
ISSN: 0302-9743 (Print)
1611-3349 (Online)
DOI: 10.1007/978-3-642-03658-3_48
Rights: © Springer
Type: Book Chapter
Appears in Collections:Κεφάλαια βιβλίων/Book chapters

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