Results 1-3 of 3 (Search time: 0.0 seconds).

Refman EndNote Bibtex RefWorks Excel CSV PDF Send via email

	Issue Date	Title	Author(s)
1	20-May-2023	Is it all up for grabs? Intentional Brand Marginalization versus Brand Cannibalization Strategy after Brand Acquisition	Melanthiou, Yioula ; Suvatjis, Jean ; Ntais, Christos
2	2023	Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical Brand	Ntais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula
3	2023	Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical Marketing	Ntais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula