Anna Farmaki is Assistant Professor in Tourism Management in the Department of Hotel and Tourism Management at the Cyprus University of Technology. She has a PhD from Nottingham Trent University, a MA in Marketing from Kingston University and a BA (Hons) in Business from the University of Westminster. Prior to joining the Cyprus University of Technology, she worked for several years in private institutions of tertiary education in Cyprus and was course leader of the undergraduate hospitality and tourism management programme at the University of Central Lancashire (Cyprus). Her research interests lie primarily in the areas of tourism planning and development, with emphasis on sustainable tourism, and tourist behaviour. She has published in several reputable peer-reviewed academic journals and has presented her work in various international conferences, seminars and workshops. She is the Cyprus representative of the Cost Action TU1408 ‘Air Transport and Regional Development’ and a Fellow of the Higher Education Academy, UK.