Publications

Results 1-5 of 5 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
13-Dec-2020An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing researchVrontis, Demetris ; Christofi, Michael ; Katsikeas, Constantine S. 
22016The role of exercised power in causing infidelity in international buyer-seller relationshipsLeonidou, Leonidas C. ; Aykol, Bilge ; Katsikeas, Constantine S. ; Christodoulides, Paul 
31-Oct-2015Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performanceLeonidou, Leonidas C. ; Fotiadis, Thomas A. ; Christodoulides, Paul ; Spyropoulou, Stavroula ; Katsikeas, Constantine S. 
4Sep-2013Antecedents and Consequences of an Eco-Friendly Export Marketing Strategy: The Moderating Role of Foreign Public Concern and Competitive IntensityLeonidou, Leonidas C. ; Katsikeas, Constantine S. ; Fotiadis, Thomas A. ; Christodoulides, Paul 
52012Internal and external drivers of green export business strategy: their impact on competitive advantage and performanceLeonidou, Leonidas C. ; Katsikeas, Constantine S. ; Fotiades, Thomas A. ; Christodoulides, Paul