| | Issue Date | Title | Author(s) |
| 21 | 2017 | Editorial | Boutsouki, Christina ; Hatzithomas, Leonidas ; Gazi, Angeliki |
| 22 | 1-Oct-2016 | The role of economic conditions on humor generation and attitude towards humorous TV commercials | Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 23 | Jul-2016 | How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 24 | 2014 | The role of economic conditions on the effectiveness of Greek humorous TV advertising | Zotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| 25 | 2014 | A model for consumer engagement in eWOM via social media | Zotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis ; Boutsouki, Christina |
| 26 | 2014 | Social media advertising platforms: a cross-cultural study | Zotos, Yorgos ; Chatzithomas, Nikolaos ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| 27 | 1-Feb-2011 | Humor and cultural values in print advertising: a cross-cultural study | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 28 | 2011 | Is humor a countercyclical advertising strategy? | Zotos, Yorgos ; Outra, Evaggelia ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 29 | 2011 | The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the site | Zotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 30 | Jun-2010 | Postmodern advertising: a longitudinal study of super bowl commercials | Zotos, Yorgos ; Hatzithomas, Leonidas ; Outra, Evvangelia |
| 31 | May-2009 | The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomy | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina |