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Issue DateTitleAuthor(s)
12014Towards Predicting Ad Effectiveness via an Eye Tracking StudyChristoforou, Christoforos ; Zaphiris, Panayiotis ; Michailidou, Eleni 
22013Eye-tracking based Methodological framework for optimal distribution of online advertisement locationsMichaelidou, Eleni ; Zaphiris, Panayiotis ; Christoforou, Christoforos