Dr Evripides Zantides is Professor in Graphic and Visual Communication at the Department of Multimedia and Graphic Arts of the Cyprus University of Technology. He studied at Aristotle University of Thessaloniki, Greece (PhD in Visual Communication), as well as at University of Kent, UK (MA in Graphic Fine Arts-distinction award with full scholarship), at University of Wolverhampton, UK (BA Graphic Communication) and at Higher Technical Institute, Cyprus (HND Electrical Engineering). His professional activities include the presentation of research papers at a number of journals and international conferences on semiotics, graphic design education, typography and visual communication, and his participation, with distinguished work, in refereed Art and Graphic Design biennials and other international exhibitions. He is also involved as a reviewer in scientific journals, in educational, conference and art and design evaluation committees. Moreover, he is the delegate for Cyprus in the Association Typographique Internationale (ATypI), as well as in the International Association for Semiotic Studies (IASS-AIS). In addition, he is a member of the Hellenic Semiotic Society (HSS) and founder member of the Cyprus Association of Graphic Designers and Illustrators (CAGDI). He has served in committees of the Cyprus Council for the Recognition of Higher Education Qualifications (KYSATS.) and has also served as chairperson in evaluation committees of the Council for Educational Evaluation and Accreditation (CEEA/SEKAP). His research interests are based on semiotics in the process of fine or applied audio/visualisation of verbal language, using image, text/typography and sound. He is the founder and director at the Semiotics and Visual Communication Lab of the Cyprus University of Technology (www.svclab.com)