1. Ktisis Cyprus University of Technology

Journals International Marketing Review

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Journal description

Name
International Marketing Review

Journals Publications
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Date Issued:  [2020 TO 2021]

Results 1-8 of 8 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
11-Jan-2021International marketing studies in banking and finance: a comprehensive review and integrative frameworkBattisti, Enrico ; Graziano, Elvira Anna ; Leonidou, Erasmia ; Stylianou, Ioanna ; Pereira, Vijay 
22021Consumer cosmopolitanism in international marketing research: a systematic review and future research agendaMakrides, Anna ; Kvasova, Olga ; Thrassou, Alkis ; Hadjielias, Elias ; Ferraris, Alberto 
32021Guest editorialVrontis, Demetris ; Hulland, John ; Shaw, Jason D. ; Gaur, Ajai ; Czinkota, Michael ; Christofi, Michael 
42021Marketing innovation and internationalization in smart city development: a systematic review, framework and research agendaChristofi, Michael ; Iaia, Lea ; Marchesani, Filippo ; Masciarelli, Francesca 
53-Dec-2020Cause-related marketing and service innovation in emerging country healthcare: Role of service flexibility and service climateKumar, Pradeep ; Singh, Sanjay Kumar ; Pereira, Vijay ; Leonidou, Erasmia 
63-Dec-2020An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing researchVrontis, Demetris ; Christofi, Michael ; Katsikeas, Constantine S. 
728-Aug-2020Customer engagement through choice in cause-related marketing: A potential for global competitivenessChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia ; Thrassou, Alkis 
828-Aug-2020Cause-related marketing in international business: what works and what does not?Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael ; Shams, S. M. Riad ; Czinkota, Michael R.