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Ktisis Cyprus University of Technology
Research Outputs
Browsing by Authors
Tzoumaka, Eugenia
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Issue Date
Title
Author(s)
2020
The structure, content and context of achieved celebrity brands: A study of footballers in their brandscapes
Zarkada, Anna K.
; Tzoumaka, Eugenia
2017
Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand Offerings
Zarkada, Anna K.
; Tzoumaka, Eugenia
2013
Towards a model of Consumer Engagement with Celebrity Brands
Zarkada, Anna K.
; Tzoumaka, Eugenia
